We are all somewhat familiar with social networking. The Internet has allowed us to network with other people through some very popular sites. Most of us probably are a part of either Facebook, MySpace, LinkedIn or one of many other social networking sites. With the Internet and technology today, we tend to lose sight of how important face-to-face networking is. In person networking has always had positive results when it comes to generating new customers, friends and business opportunities.
Organized networking groups are everywhere. The Chamber of Commerce, Toastmasters, Business and Networking International, just to name a few, can be found in most major markets throughout the world. With a little homework and minimal cost, you can join one or more groups in your local market and experience the potential of untapped prospects.
Another option would be to start your own networking group. Likeminded professionals meeting once or twice a month at a pre-determined location to “tout” the services or products they provide. Starting your own group gives you control over the size of the group and the types of professionals who will be attending.
Either option provides an opportunity to meet people and share ideas with folks who have the same goal in mind. Let’s face it; we all want more prospects, clients, customers or buyers. No matter what you have to offer, someone else needs what you have and the success of any business starts with getting in front of more people.
Be sure you bring several business cards. Give at least two business cards to everyone you meet. You will want to envision this person giving your card to one of their friends or colleagues as well.
Most networking groups will start off by allowing you to introduce yourself. Take about two minutes to “tout” yourself, your product and your services. You will be in the “spotlight” for a brief moment, so make the best of it. Practice and rehearse what you will say when called upon. This will be your moment to put forth your best impression.
When joining or starting a networking group, evaluate the variety of professions attending. If there are only 10 people in the group, are they all real estate professionals? If there are a mixture of real estate professionals, Insurance Broker, Doctors and Contractors, which one would be a bigger plus to enhancing your business objectives? These questions are important so consider them carefully.
Face to face networking is an inexpensive way to meet new people in a short amount of time that are looking for other successful businesses to help promote each other to achieve a common goal. It’s a fantastic avenue. And who knows, you may make a few friends along the way.
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