A Recorded Message is a message (recorded in your voice or someone else’s) that automatically starts running when someone calls your special 1-800 number, much like your answering machine. Also known as Toll Free Recorded Message Hotlines; recorded messages have been around for years. Their longevity is testament to their effectiveness. Even with the immense popularity of the Internet you are still only accessing about 70% of people you want to attract. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program means you don’t have to restrict how a potential prospect might identify themselves to you.

This type of technology offers numerous benefits when you deal with a reputable vendor. Hotlines are relatively inexpensive and they can be implemented almost immediately. The only lag time is getting your ad placed in a newspaper or magazine targeting your identified niche or prospect base. Another popular feature of Hotlines is that they are simple to include on your marketing materials. Think of how your business card now becomes more powerful. The fact that an 800 type number appears in your marketing means that people have a less threatening way of accessing the information you want them to receive. Consumers have no fear or anxiety of having to deal with a live person. They are afforded the time to digest the information they want and make a well informed decision in a time frame of your own making.

The successful companies provide a lead for a series of reports that allow them to maximize the potential of your recorded messages. You can see which ones work and which ones don’t and adjust to increase your response rate accordingly. You will also see what advertising media is working better so you focus your budget were it will do you the most good. Finally, the Recorded Messages are working for you 7 x 24 so they will outperform any other form of media you select.

I have discovered a company that provides a full array of marketing technology tools and processes including Toll Free Recorded Message Hotlines. That company is AMS. Their twelve years of experience in Direct Response Marketing has allowed them to develop tested and proven methods for using Recorded Messages. It includes advertising headlines and content to recording the messages themselves. Their experience ensures that even the beginner can quickly integrate and take advantage of the benefits of their technology. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input.

Significant time saving and consistency in marketing messages are just a couple of the benefits of what would otherwise be labor intensive task. Their system allows for businesses to never worry about losing customers who misinterpreted your lack of contact for lack of follow up.

If you would like to hear more about Recorded Messages and how they can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.