Posts Tagged Lead Management System
Effective Advertising
Posted by Sven Makowal in Sales on September 30th, 2009
Today’s marketers today understand the main purpose of advertising is to get a response. It is to attract qualified prospects; that can, through using other marketing methods, be converted into customers. It makes sense therefore that the more prospects one can attract, the better the chances are that a customer base will grow. No matter what the size, all companies have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.
There is one challenge that small to medium sized companies battle however, that the large companies generally do not have to contend with. That is image. The large companies like Coke, IBM, Microsoft and others all have brand and name recognition. They have the budgets and credentials that make them a trusted name. Anything they have to say, we generally trust, will be worth reading and we respond accordingly. But this is not the case with the small to medium companies. Fortunately there are tested and proven mechanisms that can be used to get their message in front of the people that they want it read by.
Throughout the course of our lives we have all been conditioned to respond to certain things. We respond to smiles with smiles. We respond to anger with anger. The word FREE has always been, and will continue to be an attention getting trigger. Although it is not always easy to get those interested in your product or service to contact you and leave you their contact information, it must still be the objective of all of your marketing and advertising. One of the most effective methods of achieving this objective is to offer a Free Report in your advertising material. This method works because it can be done in a non-threatening way that allows people to get access to what they want most; information that will help them deal with an issue they need to address. The Free Report requires that the prospect leave their contact information, which allows you to stay in touch, and at the same time, use other marketing tools to convert them to a customer. The report means they don’t have to deal personally with an individual whose job it is to convince them to purchase, which is something that appeals to them.
Today there is a company that not only has incorporated this form of marketing into their products and services but also trains businesses on how to build their own special Free Reports. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that permit any company to deliver a comprehensive marketing program using tested and proven methods; Free Reports being one of them. Their twelve years of experience in Direct Response Marketing allows even the beginner to quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Automatic. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human input. The benefits to this system are significant time savings and consistency in marketing messages, in what would otherwise be labor intensive tasks. It also means that business owners never need worry about losing customers who misinterpreted their lack of contact for lack of follow up.
If you would like to hear more about Free Reports and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.
Comparing Different Types Of Advertising
Posted by Julie Kowalski in Sales on September 17th, 2009
In some ways, communication has caused our planet to shrink. A news event anywhere in the world today can be communicated, almost instantly, to anywhere else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits, unfortunately, there are also disadvantages. Our world is one of communications overload. Over the course of an average day we are exposed to news, commercials and advertising through all of the above forms of media. The result of this is that we have become conditioned to blocking out all but those items that we are interested in.
This has presented marketers with a challenge. How do they ensure that their target audience reacts to their messages? How do they get by the spam-like filters most of us have developed to protect ourselves from information overload? This is where News-style Advertising comes in. This style has been developed in an effort to slip past our advertising filters. This is accomplished by presenting the marketers message in a manner more consistent with news. News-style advertising doesn’t appear to be advertising. It has no pictures or graphics. It contains no slogans or logos. There is nothing associated with it that would give the reader any reason to suspect that it is being sponsored by any company or individual. It contains a headline, copy and a method for the reader to get additional information, if they so choose.
The reason why this type of advertising is simple and ties back into our mental spam filters. Assume we scan a newspaper or magazine and see something with a Headline that appeals to some issue or problem we are dealing with at that time. Because it is news-like in appearance it is not threatening. Our need drives us to read the article, generally short in nature. This is also appealing since it does not represent a great deal of investment on our part. The response mechanism allows us to get more information if what we have read in the article makes sense to us and represents a viable solution to our issue. It is because it is non-threatening in nature that it is able to generate the response numbers up to 500% better than other techniques.
This very effective form of advertising has actually been incorporated into a robust marketing strategy by one company. This company is Automated Marketing Solutions; or AMS. AMS provides a full package of marketing technology tools and processes that allow your company to deliver a comprehensive marketing program using tested and proven methods including News-Style Advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique.
AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further input. Among the benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that companies never need worry about losing customers who may have misinterpreted your lack of contact for apathy. If you would like to hear more about News-style Advertising and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can start benefiting from AMS tested and proven technology and experience.
If you would like to hear more about News-style Advertising and how it can benefit your business, visit Automated Marketing Solutions immediately