Posts Tagged search engine optimization
SEO Toronto: What Is It?
Posted by Miguel Pancardo in Sales on January 15th, 2012
What does SEO mean? It’s actually an acronym that stands for “search engine optimization.” What does that mean? Search engine optimization is sort of a general term that encapsulates a variety of techniques used to increase the visibility of a particular website; in the case of SEO Toronto, SEO is specifically geared to optimize for Toronto themes in a Toronto-based website. It’s a way to be seen on the Internet and increase visibility, which is often used in Internet marketing or doing advertisements for websites. If search engine optimization is good, this can mean great success for a Toronto website, and if it’s poor, it can mean a website will completely “disappear” from search engines because it simply can’t be found.
How Does SEO Toronto Work?
SEO Toronto works to increase a Toronto website’s visibility in search engines. Why are search engines so important?
Because, if you don’t optimize for search engines (search engine optimize) with your website, no one’s going to be able to find you even if they would actually like to use the services or buy the products you offer. That’s because they type in keywords to find what they’re looking for, and you’ll need to gear your site for search engine optimization so that people can find you when they type particular search terms into search engines like Google.
How do search engines work?
Let’s say that you’re on the Internet, and you are looking for something. When you look for something, what do you do? Chances are that you type in some keyword phrases that are relevant to what you’re looking for. So for example, if you’re looking for a fishing pole, you might type in “fishing pole” and come up with a whole bunch of sites that sell fishing poles. It’s the same with any search engine optimization.
Ideally, you want to get your website to appear on the search result list so that potential customers can find and visit your site. Unfortunately, just getting on the search results list is not enough. Search engines usually return tens of thousands of websites that match the search term, displayed in a list that goes on for dozens of pages. The average web surfer will only look at the results on the very first page, or maybe the second and third page. If your website is listed further down than that, it might as well not be there at all, because web surfers will very rarely see it.
That’s why you want your website to show up on search engine listings, so that potential customers can find you, visit your site, and potentially buy from you. However, it’s not enough to get on search engine listing results. Search engines are very good at returning plenty of websites that will match the search term, but chances are most surfers are only going to look for results on the first or maybe second pages. If your website is ranked further down than that, chances are that no one’s going to be able to see it, which effectively means it doesn’t even exist as far as the Internet is concerned.
For example, if your website ranks as number 100 out of 170,000 results for a particular keyword search, that may seem good. Hey, you beat out 169,900 competitors, didn’t you? Unfortunately, a ranking of 100 means that your website will appear on the tenth or eleventh page of keyword search results. The vast majority of web surfers will find what they’re looking for on another website ranked higher than yours, and never get far enough down the list of search results to even see the link to your website.
Why is SEO Toronto so helpful?
To really search engine optimize your pages, you want to know how the “big three” search engines are going to see you — especially Google. The other two are Yahoo and Bing. Because of that, you need to rank your Toronto website as high as you can based upon what those big three say, ideally on the first page of results. If that happens, you should see a big increase in the traffic that comes to your site.
Search engine optimization strategies can help you increase traffic to your site, and therefore sales; to do that, though, you need to gear your entire website around particular keywords that speak to your product or service. That means your website is very relevant to that particular keyword, which means it’s going to go up in search engine rankings — and hopefully end up on the first page of search results.
Remember, search engine optimization strategies are also commonly known, which means that competitors, too, are probably using them just as you are. Because Internet marketing is so competitive, if your traffic is still almost nonexistent with few sales, give a comprehensive SEO Toronto campaign a try. This could make the results much better.
Warning: Do not hire any SEO consultant until you get my Free course about Search Engine Optimization Toronto go to www.torontomarketingcompany.net/searchengineoptimizationtorontoseo and get it now, limited number available
Billig SEO – Website Promotion
Posted by Maria Johnsen in Sales on January 8th, 2012
If your enterprise has web presence and you feel that it’s not doing fine maybe because of the web site issue. It could happen that you are right if you say that your “web site sucks”. Following are some points should really read in such situation.
- visitors is very depleted: It may happen that you have invested a lot on your web site but still it’s not giving result. A decent website attract latent customer. A web site should contain quality and enlightening content. A solution to showcase your website in search engines result pages is to use service of professional who is practiced in SEO web design. More traffic means more latent buyer, so it is better to invest on Web design SEO rather than the looks of web page. Don’t settle for cheap and so called quick marketing information. Seek to develop long term solid popularity by attaining high ranks, keeping newspaper/emails lists, social media participation and targeted ad placement.
- Worthless content: Always utilize content which contains usefulness. If your competitor content is more catchy and worthy then it is sure you are going to lose sales. Try to make your content unique and with eye catching title that can come under the trendy, satirical, informative, seasonal and comical aspects. You can utilize the services of professional copy writers. Always have a FAQ section your website which should be complete. Make sure to be innovative and think out of box and always treat your competitor as bench mark. – No call-to-Action: If your web pages are confusing and buyer finds very difficult to navigate then its means you are sabotaging your business. Make sure that your navigation is perfect and streamline and it should be such that client can understand it easily. In short pages should be user friendly and simple to comprehend where buyer can easily make out where to go next without being confused.
- No call-to-Action: If your web pages are confusing and customer finds very difficult to navigate then its means you are sabotaging your organization. Make sure that your navigation is perfect and streamline and it should be such that customer can understand it easily. In short pages should be user friendly and simple to comprehend where client can easily make out where to go next without being confused.
- traffic without Sales. This condition may possibly also happen if the proper placement of content is not there on you web site. Ad should be geo targeted if you are running per click campaign. In case of organic search Engine it’s always recommended to do research on keywords before optimizing the content. Keep track of all visitors data like from where visitors are coming, how much time they spend on particular page, what all topic they are searching most etc.
Tracking will help you to change the web page or better to say it would help to designing website in more client oriented way. some of the elements that you can change are landing page, ad text, topic of the campaign and geo location targeted.
Check out SEO and find the best SEO experts to work on your project.
SEO Norway- Tips About Getting Targeted Visitors To Website
Posted by Maria Johnsen in Sales on January 7th, 2012
You will discover a variety of online promotional ways that you may use to get more visitors to your web page. It is not that World Wide Web marketing and advertising methods that vary from industry to business that make a difference, other than how you apply them to marketing your business. The most critical component of World Wide Web marketing is to go where your consumers are. Just as you wouldn’t promote clothing on a gardening website, do not promote products and services, your own or someone else’s, or MLM where it’s not welcome.
What I’m saying is, don’t just toss your product up anywhere. That’s not targeted traffic. To get targeted traffic, you have to promote where others are trying to find what you are offering. Targeted traffic is the key to higher web page conversion and more sales. In spite of what you are selling, these strategies will help you get more traffic to your site, and building page is essential to your success no matter what industry you are usually in. Here are seven approaches I use to get more traffic to my sites: Search engines are the easiest way I know of to be found online because just about everyone uses the search engines.
I do not recommend that you rely only on search engines as a way for possible customers to find you, you should at least get your website indexed. People shouldn’t find you if you aren’t there. Although linking isn’t as valuable as it once was, it’s still an effective way to promote your page. By contacting website owners who have websites that complement your own, and then exchanging links with them, you will build referral traffic because linking is still considered to be an endorsement of your page. An affiliate program is where you allow other people to promote your web page for a portion of the earnings of each auction. Although there are other methods to pay affiliates like per lead, pay per sale is the most common.
With an affiliate program, you give others an incentive for promoting your web page, and this can also make it easier to get links back to your site. Of all the internet marketing and advertising procedures I’ve tried, I’ve found this one to be the most effective. I’m sure it has something to with the fact that I like to write, and maybe it’s quicker for me. What articles will do for you is help you build back links to your page, establish you as an knowledgeable, and offer more worth to your business. you might be offering your potential buyers something up front. If the thought of writing articles makes you shy away, try writing some words of advice sheets, lists, or a how to. Individuals love these types of articles because they’re so easy to read. Done correctly, a joint venture could be your ticket to fast cash in your business. By looking for out others who have complementary web pages, and offering them incentives to sell your products, you may quickly increase your bottom line. Although list building isn’t an online world marketing technique per se, it is an essential part of building your business. List building allows you to recycle your traffic, build relationships, and increase your conversion to make more sales.
By knowing your market, you will know what kind of products and services potential audiences are looking for. Although it won’t help you raise visibility for your page, it will help you increase your conversions, and you can more easily get to know your market by visiting forums on your topic, posting polls on your page, and studying other sites on your topic. The most essential thing to remember is to show your potential clients respect. Don’t spam them with offers. Build a relationship, and you’ll build traffic and make more sales.
Do you need search engine optimization and link building? How can we help? Visit SEO Norway to help you out with your project. SEO Norway experts are specialists in area of sales SEO, brand recognition and brand awareness.
SEO USA- Secrets About Online Marketing
Posted by James Johnsen in Sales on January 6th, 2012
A person may wonder what he or she can perhaps do to promote a product when there are so many larger firms out there that have trained employees construct sites to advertise their products. Well, to put it simply, do exactly as they do. Apply the right sales pitches for your business.
Be ethical, honest and truthful. This may seem to be a hard one to do, especially when you want a person to purchase a product. You’ve done your homework. You have created compelling, precise and relevant product positioning for your new product. You’ve taken a close look at the competition and evaluated your product’s position in the market. You’ve analyzed your profit and margin aims, and you’ve created pricing that avoids channel conflict. Now it is time to plan your marketing tactic. I recommend you document your policy in a marketing Plan to help manage your launch more effectively and effectively.
Since response rates can vary significantly and depend on various factors-your offer, the targeted nature and quality of the list, the creativity of the design and message, and the timing of the campaign-I recommend providing both conservative and aggressive projections for consideration. Build a marketing schedule. The next step is to build your promotional schedule-recording both due dates and drop dates for each program. This not only gives visibility into the up-front work required from your organization and/or an outside agency, it also demonstrates the activity levels you can expect during each week of your promotion. Providing this view to your team, sales, and management will adjust everyone’s expectations accordingly. Don’t let your colleagues be caught off guard about whether or not you have created an aggressive or more moderate promotional approach.
List your budget. Your finances should include all fees for each program in your plan. From list rentals to printing costs to postage, itemize each program in a master financial statement spreadsheet that demonstrates when the costs will hit, the total cost for each program, and the total cost of implementing your tactic. offering this level of detail will not only help you manage more closely to your finances, you’ll be better equipped to evaluate trade-offs should your target budget number require further negotiation.
List your financial statement. Your financial plan should include all fees for each program in your plan. From list rentals to printing costs to postage, itemize each program in a master budget spreadsheet that demonstrates when the costs will hit, the total cost for each program, and the total cost of implementing your approach. offering this level of detail will not only help you manage more closely to your finances, you’ll be better equipped to evaluate trade-offs should your target budget number require further negotiation. Secure management and team procure-off. Once you have completed your promotional Plan-complete with product positioning, recommended programs, ROI projections, schedule, and financial plan-it is time to present your plan to management. Acquiring buy-off from all levels of management prior to executing your plan will ensure a successful launch. It is important to take your time during this step to make sure that any concerns or questions are sufficiently addressed. Not only will it save time (and money!) during execution, it will help you avoid “tactic Schizophrenia.” Remember: a team that believes in the tactic will by nature be more inclined to execute it as planned.
Specialized search engine optimization and video promotion services are now available to rank USA based businesses to the 1st spot in the Search engine results with SEO USA solutions. Contact SEO USA expert today for your marketing needs.
Multilingual SEO- Startegies About Your Online Marketing
Posted by James Johnsen in Sales on November 21st, 2011
We often hear people griping and lamenting about how Google, Yahoo, or Bing reduced their site’s rankings, producing a huge loss of profits and marketing. These people surrender to the actuality that their favorite search engine failed them and their business and are resigned to finding another search engine to advertise on, not realizing the real fact that they may just be committing another mistake waiting to happen. Aside from disadvantages of the site itself, the most ordinary mistake in this type of scenario is simply relying too much on a search engine to rake in the customers. This blatant fact of ignoring other avenues of online marketing is a common practice that leaves many companies and webmasters looking for other full-time employment at more established companies.
This type of “SEO is everything” conception is most prevalent in businesses that are new to Internet marketing. It should be avoided at the onset and throughout strategies and business plans to attract clients and leads, and Internet marketing and e-commerce should really be separated from other, more established ways of acquiring leads or sales.Two simple reasons could be pointed out why over-reliance on SEO and search engines will kill your business:
First, search engines aren’t doing business for you. They’re doing business for themselves and for their owners. They would not care if your business took a sudden plummet because of your web site’s loss of rankings. It happens by the thousands each day and search engines really could care less.Secondly, if a search engine vanished or completely changed direction you’d be left with nothing. At this point you would’ve lost valuable time and money in focusing all your advertising efforts in that one single search engine.The bottom line is to diversify your business strategy. You should always have a fallback or contingency plan. If you keep and follow other business tactics aside from SEO, a negative hit on your SEO arsenal will hurt you, but not completely cripple your business. There are other techniques such as e-mail marketing, banner ads, affiliate programs and direct marketing that can play an integral role in your marketing success. These techniques can prove to be as useful or, depending on your exact industry, even more useful than search engine advertising alone.Some techniques to help you branch out your marketing plans are:
Keep your page updated. You may have regular news or features that search engines will quickly pick up. If you syndicate parts of your website, you’ll reach a wider audience. A blogging or comment-type area of your site is good because it allows users and visitors to write about your services or products, thus increasing content for your site and improving your search results. There’s nothing better than free content, right? Always keep an eye out on the competition. Learn from their tactics. See how their tactics are hurting you or giving you opportunities to offer something more. Then go back and revise your strategies based on what you find out from your opponents.
In fact, just like conventional avenues of business, it requires as much planning, thinking, and foresight to get the results you are after. The general rules many people’ve discussed would go a long way to helping your online business prosper and profit.
Visit SEO and find the best SEO experts to work on your project. If you really are serious in your online sales, then you need to have a conversation with Maria. Many business owners were able to increaase their sales through Maria’s channels, would you like to be one of them? SEO Norway
What Is the Way SEO Help to Get Leads?
Posted by Miguel Pancardo in Sales on August 2nd, 2011
When it comes to the subject of SEO, you could define the process as workable or as something that falters. Really, there is very little in between when it comes to the subject. Toronto search engine optimization needs to always be geared towards helping a person make the best out of the site so as to get it noticed without performing any harm to the site.
Some may even have heard that SEO is an “evil” process but this is not true. The main thing that people really dislike about SEO is that it can undermine their content – sometimes. In order to boost search engine rankings, the SEO that is employed by some people will mangle and alter the content of a website so that the content ceases to be recognizable. With a talented writer, this may not be the case. A quality writer can deliver content that integrates a number of key phrases that give the site much to work with.
In all frankness, there are scores of websites that are known for their poorly crafted SEO and present a very weak case for the quality of SEO material. Such a poor offering really should not be considered SEO. It falters in quality in many ways which is why it is not worth exploring. Quality, reliable SEO will do a lot more than just seek to boost your website rankings. It will aid in helping your visitors learn that they assuredly came to the right place thanks to the clear display of quality content in which they would be interested in. This can lead them from the search engine to your website which will aid in your acquisition of the sales and leads you are truly interested in.
Good Toronto search engine optimization will work along the following lines:
*Your visitor will type in the proper keyword phrase
*Your site comes back with content matching their keywords
*They click on your site and go there
*The content will become highly noticeable to visitors through offering said visitors websites that are rooted in the identical keywords they had wished to find.
*They review your content. If it is well written and offers the information they want to read, and offers the keywords they were looking for, then they continue to review the pages, generally leaving an email or a sales lead, or purchasing a product.
Consider that to be top SEO material in action. All you need is proper SEO skills and you will discover it is possible to find the right keywords. Upon finding the right keywords to use, you can put the keywords into practical action. Yes, it can take a lot of great SEO skills to implement the copy in such a way that it is positively impactful, flow, and make perfect sense. Toronto search engine optimization is not all that good considering it can bring in new sales or new leads for your Toronto business.
Your visitors are thinking and hearing and searching for a certain keyword and your SEO is all that brings them to your website, rather than sending them off to your competitors.
In reality, Toronto search engine optimization is the prime method to acquire leads for a business to its supporting website.
Your content will perform its job based on a certain set of previously decided upon keywords. Those that focus on SEO content and wish to present the readers with what they want while also providing the proper material for the search engines will see their websites grow in the rankings. Leads to the business will start to become effectively generated as well.
Toronto Search engine optimization is known for its ability to present new leads in a natural manner with having to put up with a lot of additional effort on your part provided you practice things carefully while assuring yourself that the content being delivered presents the visitor with exactly what it is he/she wanted.
Warning: Do not hire any SEO consultant until you get my Free course about Search Engine Optimization Toronto go to www.torontomarketingcompany.net/searchengineoptimizationtorontoseo and get it now, limited number available
SEO to Get Business Leads
Posted by Miguel Pancardo in Sales on June 29th, 2011
You hear all those amazing things about Toronto search engine optimization and you wonder really, how can I generate leads using SEO? What on earth IS SEO and is it really all that effective in helping your business to grow? Search Engine optimization seems to be the buzz word for the new millennium and beyond. What does it actually do and what is it going to do help you go out there and grow your business.
You may be asking, will Toronto Search Engine optimization improve your page ranking or will it generate leads for your business? The truth is that it should do both. The one tool that successfully helps generate excitement amongst customers, increase traffic, generate leads and helps you get new clients and customers is SEO.
How can SEO handle each of those aspects of business growth? Isn’t SEO the use of certain words in the content you create? SEO should be more then throwing keywords on your website. SEO is the use of the right words, in the right place and in the right context so that your visitors land on your website and find what they are looking for.
To help give you the complete picture of how SEO helps you build your business we will take you through from start to finish.
*You or your company research the key words that people are seeking out to find the product or service that you sell.
*You or someone else generates content using those keywords in well placed areas of the article.
* Search engine spiders crawl the content, pick up the keywords and get an idea of what your site is about and then they place your site on the search engine.
*Users then sit down at their computer and type in keywords to find what they are looking for. The spiders go and pull all the websites that are relevant to the keywords.
*Your articles will match the information they want because they are geared toward the keywords they wanted.
*Your customers will explore your site more fully and sign up for content such as newsletters or elists.
At the end of the day you will find that the SEO content you are using will have generated more leads for your business then any other media outlet you are using to advertise. Some say that content is KING, if that is the case then consider SEO the crown jewel. Let Toronto search engine optimization teach you how to generate massive leads for less effort and less money then those other media outlets.
The internet is where it all happens now. Television is watched sure, but how many of us watch it on the computer? The fact is that television is going the way of the typewriter and AOL. Not too many of us use it for shopping or searching or researching. Those things take place on the internet.
Using quality SEO content will help your website get noticed. A website isn’t going to help you if people can’t find you when they do a search on the internet. Television, radio, billboards and newspapers ad will generate you some leads sometimes. SEO will generate you massive leads each and every day. Let Toronto search engine optimization will put your business out in front of the competition.
Warning: Do not hire any SEO consultant until you get my Free course about Search Engine Optimization Toronto go to www.torontomarketingcompany.net/searchengineoptimizationtorontoseo and get it now, limited number available
What Do You Need to Know about Internet Marketing Montreal?
Posted by Miguel Pancardo in Sales on June 14th, 2011
Do you know what pay per click marketing is? How about search engine optimization? Even if you do know what these things are, are you an expert in them? Chances are, you’re not, and if you’re not, you’re going to be losing money with your business. Making money with these things doesn’t necessarily mean that you profit, either. How do pay per click (PPC) and search engine optimization (SEO) work? How do you use them if you want to attract more customers? Internet marketing Montreal gives you the means to learn this so that you can begin to profit instead of lose money.
What is the Biggest Mistake Entrepreneurs make?
According to Internet marketing Montreal, one of the biggest mistakes entrepreneurs entails them thinking they are making a profit, when in fact they are not. In general, having money coming into a business does not equal profits. This is especially the case when the amount of money going out is higher than the amount coming in. When this type of thing happens people find themselves out of business quickly. Therefore, you need:
- To make sure you have more money coming in than going out.
- Learn the types of things to avoid so you do not lose money.
Resolving This Quandary
According to Internet marketing Montreal, you need to make sure you pay attention to what your business is really costing you. By doing this, you’re going to:
- People have more of an idea on the amount of money they are spending in regards to acquiring new customers, in addition to other things having to do with expenses such as travel.
- Know how much you’re making in comparison to how much you’re spending
- People can move onto resolving the problem associated with them making a profit, in addition to learning how they can increase this amount
Internet marketing Montreal suggests using Google as one of the ways you can reduce the amount of money you spend. Using Google can offer you a number of benefits, including:
- Allowing you access to customers who are already looking for you
- Adwords, which helps to give you insight into the types of things people are interested in
- Helping you to increase the amount of people you have as leads, while decreasing the amount of money spent on advertising
What are leads?
- People who want to find a solution to a problem they have
- Often, this is referred to info marketing.
- Generally involves trading information.
As Internet marketing Montreal points out, one of the biggest differences with leads in comparison to customers has to do with the types of doubts leads have. In addition, leads are not first contact sales. In consideration, you need to:
- Work the lead, and then
- Move in for the sale
In a nutshell, according to Internet marketing Montreal, you need to:
- Find the best and most common problem within your market.
- Have informational resources people can refer to
- Use simple and clear language.
There are several places on the Internet where people are looking for solutions problem; by posting there, you can increase your exposure. These are places like:
- Kijiji
- Backpage.com
o Kijiji
If you post there, make sure you post truly free information that’s helpful to people who provide information to you. This means the people you ultimately contact want what you have to offer. Internet marketing Montreal says that you can help ensure people will contact you if you give them truly useful information and expect nothing in return. In addition, make sure you keep your request for information as brief as possible, because asking for and expecting too much information will make people stay away.
Warning: Do not hire any Internet Marketing Montreal Company until you get my free report about “How to Generate leads via SEO”
Tips You Must Explore For A Moneymaking Online Project
Posted by Robert Pestman in Sales on September 19th, 2009
A SEM specialist will help you develop a website which can show up very highly in search engine results. There are certain techniques which you must do if you want to ensure your website shows up. You want your website to be high in the search engine rankings so that people searching for your particular topic will be able to find your website.
If you are concerned about how your website shows up in websites, you may inquire about search engine marketing services. These services will usually give their attention upon three main areas: incoming links, your content, and your keywords. These are factors which are important for the search engines and will result in your website being placed higher in results if you focus on these recommendations. This article will talk more about this.
The first of the six points a search engine marketing services company will examine is competitive analysis. This is done to see how your website stacks up against the competition along with which companies are in the top ten results and why they are there.
The second critical component often examined is keyword research. This is used to determine competition for keywords and how you can make sure you are receiving as much traffic for various keywords as you can.
A search engine marketing consultant will also examine page optimization of your website. This is critical because your website will have a set of different keywords and certain keywords are used for certain pages.
Search engine marketing services companies place great emphasis on site usability. Without a site that is easy to get around, your audience will become disenchanted and exit your site quickly which is not good for your business.
After looking into your website, search engine optimization marketing focuses upon off page optimization such as link building. This is important because search engines place heavy emphasis on links because this way fellow site owners link to you because they find your site to be good information for their audiences.
The final critical component component to consider is paid search engine marketing. A prominent example of this is Adwords and this allows you to put your information out to your niche audience in a quick manner.
Can you not see the significance of these steps if you were a search engine marketing consultant? There are established steps that must be done to develop a highly successful website and this website covers many of those steps. Be sure to use these to maximize your website’s chances for success.
Before you start an Video Marketing campaign, go to Terry Stanfield’s site for information on how to increase web traffic and more on search engine marketing services.
Pay Per Click ” Saving Money
Posted by Penny Logan in Sales on August 10th, 2009
Using a service called Pay Per Click (PPC), you could get items or services that you sell in front of people who want to buy them. But before you waste money trying to handle it yourself, you might want to consult an SEO (Search Engine Optimization) expert.
You could wind up in the soup expense-wise if you have no knowledge of how to do a PPC campaign and get no results. Using an SEO expert can help you avoid these common mistakes and make your campaign successful:
1. Using the wrong keywords.
An SEO expert is very well trained in finding the correct keywords for your website. S/he is not only good at finding the common words that are being currently searched for but also good at drilling down to find exact niches that you may miss.
2. Ineffective ads
There is only a small amount of space to get your message across. It is not only vital to get your keywords or phrases in the space but also to make your message compelling. An SEO expert has the knowledge to make your ad stand out from your competitors.
3. Your PPC bid amount.
Even though you alone may hit on keywords that would lead prospective buyers to your item or service, you might discover that your competitors have by now driven up the cost of the words by bidding higher than you imagined on them. That can make your PPC campaign expensive. An SEO expert is trained to locate alternative keywords that would lead people to your product, thus reducing expense and knocking out your rivals.
Think of an SEO expert as your guide through the maze of techniques that are needed to get your company in the revered number one spot in the search engine results.